Influence : science and practice

Weapons of influence -- Reciprocation : the old give and take ... and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Instant influence : primitive consent for an automatic age

著者

Cialdini, Robert B

出版社

Allyn and Bacon

発売日

2001年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780321011473

発売済み