Spent : sex, evolution, and consumer behavior / Geoffrey Miller
Darwin goes to the mall -- The genius of marketing -- Why marketing is central to culture -- This is your brain on money -- The fundamental consumerist delusion -- Flaunting fitness -- Conspicuous waste, precision, and reputation -- Self-branding bodies, self-marketing minds -- The central six -- Traits that consumers flaunt and marketers ignore -- General intelligence -- Openness -- Conscientiousness -- Agreeableness -- The centrifugal soul -- The will to display -- Legalizing freedom -- Exercises for the reader
- 著者
- Miller, Geoffrey, 1965-
- 出版社
- Viking
- 発売日
- 2009年1月発売
- 価格
- 価格未定(税込・書誌情報提供:openBD)
- ISBN
- 9780670020621
発売済み