Spent : sex, evolution, and consumer behavior / Geoffrey Miller

Darwin goes to the mall -- The genius of marketing -- Why marketing is central to culture -- This is your brain on money -- The fundamental consumerist delusion -- Flaunting fitness -- Conspicuous waste, precision, and reputation -- Self-branding bodies, self-marketing minds -- The central six -- Traits that consumers flaunt and marketers ignore -- General intelligence -- Openness -- Conscientiousness -- Agreeableness -- The centrifugal soul -- The will to display -- Legalizing freedom -- Exercises for the reader

著者
Miller, Geoffrey, 1965-
出版社
Viking
発売日
2009年1月発売
価格
価格未定(税込・書誌情報提供:openBD)
ISBN
9780670020621

発売済み

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