Communication Yearbook

Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.

著者

Burleson, Brant R.

出版社

Routledge

発売日

2010-05-27

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780415873161

ページ数

488ページ

発売済み