The law of reputation and brands in the Asia Pacific

What is the value of a brand to a firm? The social benefits and costs of trade marks and brands Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region No personality rights for pop stars in Hong Kong? Fashioning personality rights in Australia Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration Reproduction rights in US trade mark law From magic charms to symbols of wealth : well-known trade marks in Indonesia Names as brands : moral rights and the 'unreasonable' pseudonym in Australia The use of survey evidence in Australian trade mark and passing off cases The place of expert evidence in unfair competition cases : the Australian experience Geographical indications : Europe's strange chimera or developing countries' champion? Branding traditional peoples' traditional knowledge

著者

Kenyon, Andrew T、Ng-Loy, Wee Loon、Richardson, Megan

出版社

Cambridge University Press

発売日

2012年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9781107017726

発売済み