Innovation and entrepreneurship

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses. The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship. Thesecond editionalso features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive. An accompanyingwebsite is available at: www.iande.info

著者

Bessant, J. R、Tidd, Joseph、 Tidd Joe、Bessant John

出版社

Wiley

発売日

2011年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780470711446

発売済み