Advances in Advertising Research

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

著者

Eisend, Martin、 Okazaki, Shintaro、Langner, Tobias

出版社

GWV Fachverlage GmbH

発売日

2012-06-15

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9783834942906

ページ数

430ページ

発売済み