Consumer behavior & marketing strategy

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

著者

Olson, Jerry C.、Peter, J. Paul、Olson Jerry C.

出版社

McGraw-Hill

発売日

2010年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780071267816

発売済み