Winning at innovation : the A-to-F model

Entrepreneurial barriers to innovation -- Overall picture of the A-to-F model -- Activators -- Browsers -- Creators -- Developers -- Executors -- Facilitators -- The advantage of designing innovation processes with the A-to-F model -- Planning innovation -- Metrics -- How to foster a creative culture -- Incentive and rewards

著者

Kotler, Philip、Trías de Bes, Fernando, 1967-

出版社

Palgrave Macmillan

発売日

2011年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780230343436

発売済み