Multiunit Organization and Multimarket Strategy

A conspicuous feature of the modern economy is the multitude of multi unit systems that operate in several markets - an organizational form that arguably rivals the 'M-form' as the 20th century's most successful. Research traditions studying multi unit systems include the multi market perspective, which has used commitment and mutual forbearance theory, and the multi unit perspective, which has used learning and knowledge transfer theory. These perspectives are interdisciplinary, but to date there has been little direct interaction among them. This text aims to bring these areas together, discussing such things as: examining how variation in firm capabilities affects the co-ordination of branches and thus their forbearance or transfer of routines; bridging theories of market conduct and internal behavior to explore how knowledge about markets and competitor behavior is transferred among organizational units; making a theory of contingent multi unit or single-unit competitive advantage that can account for the coexistence of these organizational forms in many markets; and examining the effects of firm contacts in alliances or technological fields on their behavior behaviors.

著者

Baum, Joel、 Baum, Noel A.C.、Greve, H.R. (Institute of Policy and Planning Science, University of Tsukuba, Japan)

出版社

Emerald Group Publishing Limited

発売日

2009-01-01

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9781849500807

ページ数

420ページ

発売済み