Macmillan dictionary of marketing & advertising / edited by Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.]

Name: Macmillan dictionary of marketing & advertising / edited by Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.]
Author: Baker, Michael John
ISBN: 9780333363263