Flying off course : airline economics and marketing / Rigas Doganis

Characteristics and trends in airline operations -- Traditional bilateralism : the impact of economic regulation -- Liberalisation : open markets, open skies and bayond -- The structure of airline costs -- Determinants of airline costs -- The low-cost model -- The economics of passenger charters -- Airline marketing : the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The economics of air freight -- Future prospects : un unstable industry? -- Appendix : Freedoms of the air

著者

Doganis, Rigas

出版社

Routledge

発売日

2010年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780415447379

発売済み