The future of brands : twenty-five visions

Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands.The book asks the question as to which brands will dominate in the next 25 years.

著者

Maughan Esther、Clifton Rita

出版社

Macmillan Business;New York University Press;Interbrand

発売日

2000年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780333776735

発売済み