Master Data Management in Practice : Achieving True Customer MDM

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

著者

Allen, Mark、 Dyche, Jill、Cervo, Dalton

出版社

John Wiley & Sons Ltd

発売日

2011-07-19

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780470910559

ページ数

272ページ

発売済み