Reputation Management : Building and Protecting Your Company's Profile in a Digital World

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors

著者

Hiles, Andrew

出版社

Bloomsbury Information Ltd

発売日

2011-12-19

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9781849300568

ページ数

256ページ

発売済み