The silver market phenomenon : business opportunities in an era of demographic change / Florian Kohlbacher, Cornelius Herstatt, editors

The demographic shift : challenges, chances, perspectives -- Innovation, design and product development for the Silver Market -- Marketing for the Silver Market -- Industry challenges and solutions -- Lessons learned and the challenges and opportunities ahead / C. Herstatt and F. Kohlbacher -- Afterword / H. Tschirky

著者

Kohlbacher, Florian、Herstatt, Cornelius

出版社

Springer

発売日

2008年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9783540753308

発売済み