Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

情報なし

著者

Schultz, Majken (Professor, Copenhagen Business School Copenhagen Business School Copenhagen Business School Copenhagen Business School Copenhagen Business School Copenhagen Business School Copenhagen Business School Copenhagen Business School Copenhagen Business School)、Hatch, Mary Jo (University of Virginia MnIntire School of Commerce University of Virginia University of Virginia University of Virginia University of Virginia University of Virginia University of Virginia University of Virginia University of Virginia)

出版社

Jossey-Bass

発売日

2008-06-02

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780470245361

ページ数

272ページ

発売済み