2008年8月29日発売の新刊一覧

Packed with motivational tools and techniques to help you succeed Inspire yourself and others to make positive changes and create a more motivated life Motivation is a powerful tool and is central to achieving your goals; whether you want to change your career, promote teamwork in the office, quit a bad habit, or find a new interest, you need to find the motivation to get going and keep going! This no-nonsense guide explains the psychology of motivation and offers practical strategies to help you master your mind and body to unlock your motivation and get more of what you want in all aspects of your life. Discover how to: Muster the motivation to make a change Motivate your mind and your body Set goals and maintain motivation Develop a strategy for success Overcome motivational barriers and deal with setbacks

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Information is currency. In today's world of instant global communication and rapidly changing trends, up-to-date and reliable information is essential to effective competition. Recent studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions. In Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information, Danette McGilvray presents a systematic, proven approach to improving and creating data and information quality within the enterprise. She describes a methodology that combines a conceptual framework for understanding information quality with the tools, techniques, and instructions for improving and creating information quality. Her trademarked "Ten Steps" approach applies to all types of data and to all types of organizations. * Includes numerous templates, detailed examples, and practical advice for executing every step of The Ten Steps approach. * Allows for quick reference with an easy-to-use format highlighting key concepts and definitions, important checkpoints, communication activities, and best practices. * A companion Web site includes links to numerous data quality resources, including many of the planning and information-gathering templates featured in the text, quick summaries of key ideas from The Ten Step methodology, and other tools and information that is available online.

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The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a 'how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history's masters, depicted on the book's front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK's largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the College des Ingenieurs in Paris.

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