2009年6月19日発売の新刊一覧

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service Brands; Brand Meaning and its Impact in Subcontractor Contexts; Brand Image, Corporate Reputation, and Customer Value; Internal Branding Theory, Research, and Practice; and, Pricing Theory and Strategy Applications in B2B Brand Management. Collectively these chapters address most aspects of the marketing mix for business-to-business and industrial marketers. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.

発売済み

価格未定（税込・書誌情報提供：openBD）

Now updated--the fun and easy way(R) to get the best insurance policy The prospect of choosing the correct insurance plan for health, home, vehicle, and life can be extremely daunting. Insurance For Dummies, Second Edition provides all the necessary research in one book, helping readers choose the right plan and amount of coverage. It explains everything from getting the most coverage at the best price and dealing with adjusters, to filing claims, to managing risk and reducing liability. This revised edition features new information on auto insurance regulations, personal liability umbrellas, adjusting deductibles in response to the economic climate, and navigating healthcare policies based on new trends, as well as special sections for new grads and considerations for freelancers and remote workers. Jack Hungelmann, CIC, CPCU, ARe (Chaska, MN), is the proprietor of Jack Hungelmann Risk Management & Insurance. He has more than 2000 hours of insurance education and has been in private practice for more than 30 years.

発売済み

価格未定（税込・書誌情報提供：openBD）