2012年1月6日発売の新刊一覧

This is the leading resource for starting and running any small business. Want to start the small business of your dreams? Want to breathe new life into the one you already have? "Small Business For Dummies" provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business' performance at every level. This book shows you: how start-up and established small businesses can use the Small Business Jobs Act to their advantage; enhanced and expanded coverage on using technology in your small business; hiring employees using online resources including LinkedIn, Facebook, and other social media sites; new coverage of the recent health care bill, health savings accounts, and their implications for small business; updated coverage of the best places to get small business loans; and, what it takes to achieve and maintain success in an ever-changing economic landscape. You have the energy, drive, passion, and smarts to make your small business a huge success. "Small Business For Dummies" provides the rest.

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発売済み

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A value-packed guide to the most popular accounting program for small businesses QuickBooks is the leading small business accounting software package, designed to help users handle their financial and business management tasks more effectively. This value-priced reference combines eight content-rich minibooks in one complete package. It goes well beyond the basics of how to use QuickBooks by providing extensive coverage and expert advice on accounting chores, financial management, business planning, and much more. Thoroughly revised and updated to cover the latest QuickBooks updates and enhancements, this book is an indispensable tool for successfully managing business finances. Helps you understand double entry bookkeeping, planning and preparing a QuickBooks accounting system Explains how to invoice customers, pay vendors, track inventory, and manage cash and bank accounts Details the steps to set up a do-it-yourself payroll, prepare financial statements and reports, and build a budget Walks you through conducting ratio analysis, creating a business plan forecast, and writing a business plan Written by veteran CPA Stephen Nelson, QuickBooks "X" All-in-One For Dummies gives you the answers you need to keep your business and budget on track!

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Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

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The fast and easy way to get a handle on ETFs Exchange-traded funds (ETFs) have a strong foothold in the marketplace, because they are less volatile than individual stocks, cheaper than most mutual funds, and subject to minimal taxation. But how do you use this financial product to diversify your investments in today's fast-growing and ever-changing market? Exchange-Traded Funds For Dummies shows you in plain English how to weigh your options and pick the exchange-traded fund that's right for you. It tells you everything you need to know about building a lean, mean portfolio and optimizing your profits. Plus, this updated edition covers all of the newest ETF products, providers, and strategies, as well as Commodity ETFs, Style ETFs, Country ETFs, and Inverse ETFs. Create the stock (equity) side of your portfolio Handle risk control, diversification, and modern portfolio theory Manage small, large, sector, and international investments Add bonds, REITs, and other ETFs Invest smartly in precious metals Work non-ETFs into your investment mix Revamp your portfolio to fit life changes Fund your retirement years Plus, you'll get answers to commonly asked questions about ETFs and advice on how to avoid mistakes that many investors--even the experienced ones--make. It provides forecasts of the future for ETFs and personal spending and also provides a complete list of ETFs and Web resources to assist your investment. With Exchange-Traded Funds For Dummies , you'll soon discover what makes ETFs the hottest investment on the market!

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発売済み

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Get comfortable and confident with your MacBook! Combining the fun-but-straightforward content of nine minibooks, this new edition of MacBook All-in-One For Dummies delivers helpful coverage of the rich features and essential tools you need to know to use the MacBook to its fullest potential. You'll learn an array of MacBook basics while veteran author Mark Chambers walks you through setting up your MacBook, running programs, finding files with Finder, searching with Spotlight, keeping track with Address Book, enjoying music with iTunes, creating cool multimedia projects with iLife, and more. This exciting new edition dives right in to help you create a web site with iWeb, get on the Internet, use Apple Mail, stay in touch with iChat, and find your way around the latest Mac OS X. And if you must do some work, do it the Mac way with the iWork productivity applications and this helpful guide. Serves as an up-to-date introduction to the basics of MacBook models, including working with the new OS, OS X Lion Shows you how to upgrade, maintain, and troubleshoot your system Features nine minibooks: Say Hello to Your MacBook, Using Mac OS X, Customizing and Sharing, Going Mobile with iLife, iWork for the Road Warrior, Typical Internet Stuff, Networking in Mac OS X, Expanding Your System, and Advanced Mac OS X Offers a straightforward-but-fun approach to getting familiar with this innovative laptop MacBook All-in-One For Dummies, 2nd Edition will get you Mac-savvy in no time!

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Deliver a show-stopping interview performance. Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, "Job Interviews For Dummies" shows you how to use your skills and experiences to your advantage and land that job. Following a half-decade characterized by an explosion of economic crises, global expansion, and technological innovation in the job market, today's job seekers vie for employment in a tough era of new realities where few have gone before. In addition to covering how to prepare for an interview, this updated edition explores the new realities of the job market with scenarios that you can expect to encounter, an updated sample question and answer section, coverage of how you can harness social media in your job search, information on preparing for a Web-based interview, and the best ways to keep your credibility when applying for several jobs at once. This title helps you to: out-prepare the competition; overcome your fear of interviewing; ask smart questions about the job and the employer; give the best answers to make-or-break questions; fit your qualifications to the job's requirements; dress like an insider; survive personality tests; interview across cultures; evaluate a job offer; and, negotiate a better salary. Whether you're fresh from the classroom, a prime-timer over 50, or somewhere in between, "Job Interviews For Dummies" quickly gets you up to speed on the skills and tools you need to land the job you want.

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