2012年7月20日発売の新刊一覧

The easy way to drive your food truck business to success A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long-standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity. With lower start-up costs than traditional "store front" restaurants, food trucks offer a unique opportunity to entrepreneurs in a business climate where credit is tight and capital is scarce. In Running a Food Truck For Dummies, you'll get all the delicious details needed to start your own food truck business quickly, affordably, and successfully. Whether you're one for the nearly 3 million owners and operators of existing food truck businesses or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more. Help starting and creating a business plan Advice on creating a mobile menu, choosing and outfitting a vehicle, setting prices, and hiring help Everything you need to know about licenses, permits, zoning, parking, and other considerations Coverage of using Social Media advertising,such as Facebook and Twitter, to market your food truck business From choosing and outfitting a business vehicle to franchising and everything in between, Running a Food Truck For Dummies shows foodies everything they need to know to get their business moving toward success!

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Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You'll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on Pinterest Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.

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Direct change expertly and lead your business to success Change is natural and good, but it can incite fear if not managed properly. Leading Business Change For Dummies arms mid- to senior-level managers with trusted guidance on leading, managing, responding to, and implementing change in the workplace. Packed with helpful advice and straightforward information, it gives you the skills needed to recognize the need for organizational change, deal with unexpected change, properly communicate a vision, prepare for structural change such as Mergers & Acquisitions, and address emotional responses to downsizing. Leading Business Change For Dummies serves as the ultimate roadmap for integrating and consolidating a multitude of personnel and organizational change initiatives. With tools for managing stress levels and advice on gathering and sharing information during times of transition, Leading Business Change For Dummies covers everything you need to know to achieve successful leadership in a challenging work environment. Sound, practical guidance on how to understand, lead, and mange change in the workplace Covers operational and cultural elements that can ultimately affect the success of a transaction over time Information and tips for implementing change in the workplace If you're one of the thousands of managers who face change every day, Leading Business Change For Dummies has you covered.

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The fast and easy way to take your singing skills to new heights Some people are born with a naturally great singing voice, but even the best singers can benefit from a broader range of knowledge and training. Voice training not only expands your technique and power, but enhances your performance abilities in business and on stage. Singing Exercises For Dummies gives you a trusted, easy way to learn, or improve, your singing. Packed with exercises and drills in the book and on the accompanying CD, Singing Exercises For Dummies helps you strengthen your voice; refine technique; develop consistency, build power and endurance; and increase vocal range. Beginning with warm-up and proper posture then logically transitioning to scales, chords, and arpeggios, Singing Exercises For Dummies contains everything you need to develop and sharpen your singing skills. Exercises and drills on the CD help you practice your skills Covers everything from building power and endurance to singing pitch-perfect arpeggios Whether you're relatively new to singing, have had ongoing instruction, or are looking to break into the music industry, Singing Exercises For Dummies has you covered.

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