2012年9月24日発売の新刊一覧

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

発売済み

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There is always a healthy interest in the actors who have played the role of the world's most famous detective, Sherlock Holmes. But Sir Arthur Conan Doyle also created the world's best known sidekick, Dr. John H. Watson. The men and women who played the role of stalwart ally is quite an eclectic gathering. Here is compiled a listing and discussion of some of the best known people who have played the part of Watson from the earliest days of silent film to the action heroes of the 21st century. All royalties from this book go towards the Undershaw Preservation Trust. Please visit facebook.com/saveundershaw and -like- to show your support.

発売済み

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Corresponding chapter-by-chapter to "Elsevier's Veterinary Assisting Textbook" by Margi Sirois, this Workbook offers exercises and activities to help you master key veterinary assisting concepts and skills. This title features challenging review questions, engaging case presentations, and practical clinical application activities that prepare you for success in the classroom and in clinical practice.

発売済み

価格未定（税込・書誌情報提供：openBD）