2013年4月30日発売の新刊一覧
該当件数: 4件
2013-04-30
Influence Marketing : How to Create, Manage and Measure Brand Influencers in Social Media Marketing
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the "wisdom of crowds." Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won't just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads-and converting them faster, at higher margins. * Put the customer-not the influencer-at the center, and plan influence marketing accordingly * Recognize where each prospect stands in the purchase life cycle right now * Clarify how your consumers move from brand preference to purchase * Identify key micro-influencers who impact decisions at every stage * Gain indispensable insights into the context of online relationships * Recognize situational factors that derail social media brand recommendations * Understand social influence scoring models and overcome their limitations * Re-engineer and predict influence paths to generate measurable action * Master the "4 Ms" of influence marketing: make, manage, monitor, measure * Transform influence marketing from a "nice-to-have" exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
発売済み
価格未定（税込・書誌情報提供：openBD）
Life Pope Francis : The Vicar of Christ, from Saint Peter to Today
Pope Francis heralds a new era for the Catholic Church, and all of the pomp and circumstance-and hope-is captured in this commemorative LIFE volume, that features all of the best photography from coronation day in Rome. In addition, LIFE's editors present a visual and anecdotal history of the Vatican and of the papacy itself, a narrative with triumphs and tragedies, saints and scoundrels. The same team that created the bestselling Pope John Paul II: a Tribute, and the recent Jesus: Who Do You Say the I Am? has now brings forth this lavishly illustrated and right-up-to-date volume on Francis, the Church in our day and the Church down the centuries, beginning with St. Peter. This is the complete story, in words and pictures.
発売済み
価格未定（税込・書誌情報提供：openBD）