2013年6月28日発売の新刊一覧

Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

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A companion to the title Corrosion Chemistry , this volume covers both the theoretical aspects of cathodic protection and the practical applications of the technology, including the most cutting-edge processes and theories. Engineers and scientists across a wide range of disciplines and industries will find this the most up-to-date, comprehensive treatment of cathodic protection available. A superb reference and refresher on the chemistry and uses of the technology for engineers in the field, the book also provides a tremendous introduction to the science for newcomers to the field.

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v. 1. Dimensions of the early American empire, 1754-1865 -- v. 2. The American search for opportunity, 1865-1913 -- v. 3. The globalizing of America, 1913-1945 -- v. 4. Challenges to American primacy, 1945 to the present

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Find your way around AutoCAD 2014 with this full-color, For Dummies guide! Put away that pencil and paper and start putting the power of AutoCAD 2014 to work in your CAD projects and designs. From setting up your drawing environment to using text, dimensions, hatching, and more, this guide walks you through AutoCAD basics and provides you with a solid understanding of the latest CAD tools and techniques. You'll also benefit from the full-color illustrations that mirror exactly what you'll see on your AutoCAD 2014 screen and highlight the importance of AutoCAD's Model view, which shows different line weights for printing in different colors. Covers the latest AutoCAD features and techniques, including creating a basic layout, navigating the AutoCAD 2014 interface, drawing and editing, working with dimensions, plotting, adding text, using blocks, and more Shows you how to make the best use of color in your AutoCAD designs, take advantage of the AutoCAD DesignCenter, and showcase your work to potential clients and customers Includes practical advice and guidance on real-world methods and tips used by architects, engineers, and other CAD professionals to create compelling 3D models and detailed technical drawings You'll quickly get up to speed on all AutoCAD has to offer with AutoCAD 2014 For Dummies in your toolbox.

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Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.

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Learn to use Kickstarter to make your great ideas a reality As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. You'll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness to your project and build up the community around it to hopefully reach the goal of 100 percent funding. Explains how to determine if you meet the requirements to create a project Gets you started with creating your first project, choosing a great project image, and write a compelling project title and description Helps you establish rewards for project backers Zeroes in on deciding a funding duration and funding goal Whether you have an idea for a movie, video game, gadget or anything in between, Kickstarter For Dummies is the fun and friendly guide to help you get the funds to make your idea happen!

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Explore a world of possibilities with your Samsung Galaxy S 4 smartphone Everything's more exciting when you've got the Galaxy in your hand. Let For Dummies be your guide to getting the most out of your Galaxy S 4. You'll cruise through the smartphone basics and set up process before moving on to the fun stuff like staying in touch with e-mail and texting, surfing the web, navigating with maps, shooting and sharing photos and video, watching movies, listening to music, and so much more. Whether you're entering the smartphone world for the first time or just moving up to the Galaxy S 4, you'll stay on course with this one-of-a-kind reference. Provides easy-to-understand advice to help you find your way around your Galaxy S 4 smartphone, get to know all the built-in features, and start making calls Explains the Galaxy S 4 features using full-color screenshots and images and step-by-step instructions on accessing the Internet, sending and receiving e-mail, texting, taking photos, recording videos, downloading apps, managing your calendar, and organizing your contacts Shows you easy ways to customize your Galaxy S 4 for your needs with cool apps and accessories You'll experience the world in a whole new way with this spectacular smartphone and Samsung Galaxy S 4 For Dummies by your side!

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Stretch your creativity beyond the cloud with this fully-updated Photoshop guide! Photoshop puts amazing design and photo-editing tools in the hands of creative professionals and hobbyists everywhere, and the latest version - Photoshop CC - is packed with even more powerful tools to help you manage and enhance your images. This friendly, full-color guide introduces you to the basics of Photoshop CC and provides clear explanations of the menus, panels, tools, options, and shortcuts you'll use the most. Plus, you'll learn valuable tips for fixing common photo flaws, improving color quality, adjusting brightness, removing unwanted background elements, and more. Covers the new Photoshop CC release which brings even more features to over four million photographers, graphic designers, web developers, and other Photoshop professionals Teaches the essentials for first-time users before moving on to more advanced techniques like removing blemishes and wrinkles, creating composite images, and working with layers, filters, levels, and curves Walks you through adjusting brightness, enhancing color, adding shadows and highlights, decreasing digital noise, taking advantage of Camera Raw, and optimizing your images for print and the web The sky's the limit for stunning photos and innovative images with Photoshop CC For Dummies in your design toolbox.

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Leverage your online influence with this fun and friendly guide to Klout! Klout measures your online influence on a scale of 1 to 100 by looking at your number of followers or connections, as well as by measuring your ability to drive action on social networks. This easy-to-understand guide helps you understand how Klout works so that you can use it to your advantage to leverage your online influence. You'll learn how to create a Klout profile and connect it to various social networks so that your data can be analyzed by Klout, determining your reach, amplification, and impact online. Shows you how to use Klout to spread your message and prioritize customers Walks you through setting up an account and creating your profile on Klout Covers the various facets of Klout and how to interpret Klout's data about you Highlights ways to understand Klout style and use Klout perks Klout For Dummies is essential reading if you're looking to increase your online clout!

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