2013年11月26日発売の新刊一覧

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該当件数: 9

2013-11-26

A Centaur's Life

Himeno is a sweet, shy little centaur girl. In her world, everyone seems to be a supernatural creature, and all her classmates have some kind of horns, wings, tails, halos, or other visible supernatural body part. Despite their supernatural elements, Himeno and her best friends, Nozomi and Kyoko, have a fun and mostly normal daily school life!

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    Colonial Capital Theory at Work : The Case of Jamaica

    Colonial Capital Theory at Work: The Case of Jamaica contributes to our understanding of the emerging Caribbean and explains how some have intentionally used "sociological imagination," or the links between history and biography, to achieve prosperity. O. Alexander Miller examines how potential immigrants from the Caribbean employ sociological imagination and, by so doing, achieve sustained intergenerational financial prosperity even while living in relatively poor home societies. The book focuses on Jamaicans because they are one of the largest groups of black Caribbean immigrants in the United States and England. Furthermore, their home society illustrates how well sociological imagination works for those who employ it, even in a post-colonial society where there are historical disparities between the socially approved goals of society and the structural means for reaching those goals. Colonial Capital Theory at Work is written not only for scholars in sociology, migration studies and Caribbean studies, but also for members of immigrant communities, especially of African ancestry.

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      Neuromarketing For Dummies

      Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

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        Internationalizing the Curriculum in Organizational Psychology

        This book assembles state-of-the-art thinking on the internationalization of the curriculum of training centers in I/O and Work Psychology. The experts contributing chapters share their thoughts on the knowledge and skills that students must master in the 21st century, as well as their research on how we can develop students to be globally perceptive, culturally competent working professionals. Chapters cover a full range of topics such as: the scope of subject matter and content, learning objectives and outcomes, global competencies, co-curricular activities, experiential learning and the tacit curriculum, while curriculum development must stem from the philosophy of each institution, these philosophies may diverge in focus (e.g. science versus practice) and outcomes (e.g. jobs versus mastery). Therefore, the goal of the book is not to prescribe a particular curriculum, but rather to provide insight on possible curriculum elements that may be customized for use by training institutions.

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