Supply Chain in the Pharmaceutical Industry : Strategic Influences and Supply Chain Responses

The pharmaceutical and healthcare industry is hugely complex because it involves so many markets, products, processes and intermediaries. It is also heavily regulated, global, and used by everyone at some stage in their life. No wonder the supply chain for delivery of healthcare services is often fragmented and understood only in discrete sections. Changes in one area impact upon the others, and environmental factors such as pricing, regulatory change or actions by competitors impact the whole supply chain in ways that are not easily understood or managed.

著者

Whewell, Rob

出版社

Gower Publishing Ltd

発売日

2010-01-01

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780754688921

ページ数

272ページ

発売済み