Industrial organization : markets and strategies / Paul Belleflamme, Martin Peitz

What is Markets and strategies? -- Firms, consumers and the market -- Static imperfect competition -- Dynamic aspects of imperfect competition -- Product differentiation -- Advertising and related marketing strategies -- Consumer inertia -- Group pricing and personalized pricing -- Menu pricing -- Intertemporal price discrimination -- Bundling -- Asymmetric information, price and advertising signals -- Marketing tools for experience goods -- Cartels and tacit collusion -- Horizontal mergers -- Strategic incumbents and entry -- Vertically related markets -- Innovation and R&D -- Intellectual property -- Markets with network goods -- Strategies for network goods -- Markets with intermediated goods -- Information and reputation in intermediated product markets

著者

Peitz, Martin、Belleflamme, Paul

出版社

Cambridge University Press

発売日

2010年1月発売

価格

価格未定（税込・書誌情報提供：openBD）

ISBN

9780521862998

発売済み