International business and Europe in transition
This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
- 著者
- Burton, Fred.、 Burton Fred、 Young Stephen、Yamin Mo
- 出版社
- Macmillan;St. Martin's Press
- 発売日
- 1996年1月発売
- 価格
- 価格未定(税込・書誌情報提供:openBD)
- ISBN
- 9780312160418
発売済み